The purpose for the Small Machines website is to help promote and sell products for the Small Machines company based in Sheffield. Another purpose of this website is to present the Small Machines brand in an appropriate way that will help attract their target audience, in turn helping to increase the number of products they sell, with the expected outcome being a higher profit margin resulting in an expansion of the brand. Also another hopeful outcome will be Small Machines having a more prominent internet presence, linking all of his social media to one place. Essentially making the Small Machines website the biggest hub that Giles Grover will have for his brand. A website that is similar to the Small Machines website and achieves all the hopeful outcomes is the Hasbro website located at http://www.hasbro.com/en-gb/. The purpose of the Small Machines website is to help advertise and sell wooden toy kits, that they create. I have reaserched into other websites that are similar such as http://www.toysrus.co.uk/toys/ the main purpose of ToysRus. It appears that the purpose is to They have achived this in a streamline way, the purpose of this is to also inform the user of the price, if its sold in stores, if it is available for a click and collect option and if it is available for delivery. They have presented this in a way of having a checklist for the user. Another part of the purpose for this is site is to showcase a professional look for an independent business. This site needs to be presented in a way that is visually appealing to a potential buyer.
An example of the Hasbro Website
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