http://www.amazon.co.uk/
Purpose
The purpose for this site is to buy and sell goods online, this is rather similar to sites likes EBay. The site offers a variety of products to a user and targets a mass audience due to the vast range of products from watches to children's toys. This site does link to online banking as you pay for your products online using sites such as PayPal or a direct credit card.
Visitor Needs
As Amazon is all about buying and selling products users should be easily able to navigate around the site to find products that they are interested in purchasing, Amazon has achived this need for visitors by including a searchbar function on there site this is great for typing in a specific prodcuct. Also on their site they have included the ability for users to use categories to boil down through their vast libary of products to purchase, with categorys that include anything from the Amazon Fire line of technology, to Movies, TV, Music & Games.
Information Flow
On Amazon the information is presented in a convinent way to simply browse through products,a nd by prices. An option they have is by a "Try Prime" button when you hover over this option with the mouse it comes up with a message that says -
FINISH PURPOSE, VISITOR NEEDS, TYPE UP OTHER BOX FEATURES
NAVIGATION BARS, TEX BOXES, PICTURES, VIDEO, BUTTONS, HYPERLINKS, COMMUNICATION, TEXT BOXES, HOW IS IT ORGANISED
USE CONNOTATIONS (WITH DESIGN FEATURES IE, WHY IS THE TEXT RED, WHY IS THEIR PHOTO OPTIONS ETC. INCLUDE CONTENT MANAGEMENT
ANYTHING INTERACTIVE IS WEB 2, HOW HAS TECHNOLOGY CONVERGED, IS THEIR SYNORGY? INTERACTIVE ADVERTS ETC. web 3 is when the web learns about you, IE MUSIC YOU HAVE DOWNLOADED
100 WORDS ON FEATURES
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